Other Industries
We implement scalable, secure data infrastructure and analytics for clients across various
industries, such as software-as-a-service, media, and financial services.
Financial services
We assist insurance and lending companies in understanding financial performance, applicant
quality, and marketing effectiveness, including:
- Customer acquisition
- Approval rate
- Cohort profitability
Media
We assist ad publishers and media companies in understanding audience behaviour and report to advertisers, including:
- Monthly active users
- Ad impressions
- Content views and email opens
B2B SaaS
We assist B2B SaaS organizations to understand user trends, product feature value, and marketing effectiveness, including:
- Daily and monthly active users
- Product feature usage
- Conversion funnel and cost per acquisition
Client highlight
Yahuma assisted a growing aftermarket warranty provider in developing its data infrastructure. We partnered with digital product, customer support, and marketing stakeholders to understand requirements and delivered the following capabilities:
- Self-service reporting on cohort performance metrics
- Integration with payment providers
- Visibility into cross-product purchase behaviour and customer lifetime value
We are cloud data stack experts
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