About Mixpanel
Mixpanel is a leading product analytics platform that enables teams to understand product usage in
order to drive engagement, conversion, and retention. Mixpanel’s integration with reverse ETL tools
means you can seamlessly combine and analyze data from Mixpanel and your data warehouse, all in
the same platform.
Why we love Mixpanel
- Quick analysis on large data sets using query time sampling
- Pre-built dashboards
- Data enrichment through event-level and user-level data tracking
- Native reverse ETL integration (Census & Hightouch)
- Advanced cohort definitions
- A/B test results can be compared via experiment analysis
How Yahuma helps Mixpanel users
We help our clients leverage Mixpanel to its fullest potential in a number of ways, including creating an analytical framework to capture the right metrics and an event tracking plan based on those metrics. We build reports and dashboards to enable conversion rate analysis and retention modeling to drive better product decision making and insights..
- Gain actionable insights into retention and what bring users back to a product
- Identify user paths across cohorts and segments
- Increase conversion rates and reduce user drop-off