Ecommerce & Retail
We value assisting e-commerce and retail businesses to leverage data to personalize
communication, enhance marketing performance, and understand their customers better.
Customer lifetime value
Customer lifetime value
We assist you in doubling down on fruitful customer journeys and segments and fixing the ones that need to be fixed.
- Optimize the conversion rate of your website
- Develop personalized product proposals
- Identify the high-performing customer cohorts
Marketing Analytics
We develop automated and vigorous reporting to enable your channel managers to understand what is working and focus on their strengths.
- Automate offline and digital marketing reporting
- Centralize the marketing performance data
- Create custom attribution models for your organization
Operational performances
We allow customized customer communication across paid advertising, email marketing, and
customer support channels.
- Integrate with your martech stack
- Develop a 360º customer profile
- Institute KPIs to measure the operational performance
Client highlight
Yahuma assisted an e-commerce startup in developing its data infrastructure. We collaborated with customer support, supply chain, and marketing stakeholders to understand requirements and delivered the following capabilities:
- Self-service reporting on customer satisfaction, sales, and inventory
- Direct integration with their CDP to customize the flow of emails
- Measuring marketing efficiency through a custom attribution model
We are cloud data stack experts
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